Customer service culture at BigC retail chain in Vietnam

نویسندگان

چکیده

In Vietnam, BigC is one of the oldest and largest supermarket systems known to many consumers. This still a trusted address Vietnamese consumers with 35 Big C supermarkets distributed nationwide 8000 employees. The variety items along spacious premises bring great shopping experiences are big plus points that getting. However, attractiveness retail market in recent years has made domestic

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ژورنال

عنوان ژورنال: International journal of foreign trade and international business

سال: 2021

ISSN: ['2663-3159', '2663-3140']

DOI: https://doi.org/10.33545/26633140.2021.v3.i2a.49